Lord Heseltine opened the afternoon session of the conference . He reviewed how politicians and Government tackled behavioral change using in particular seat belts and crash helmets as examples . Both cases had strong individual safety messages and he emphasized Govt and political action was about those reluctant acceptors ,quite a low percentage ,rather than the majority conformers .
Relating this to the health messages of Fruit and Vegetables and dietary change he was cautious about the political will of Parliament to legislate on general health issues and picked up on the nanny state ,and the power of the food industry which had conflicting messages .
He felt the driver for political interference may be in preventive health and indeed the future costs of treating an aging population for health issues resulting from early lifestyle behaviors . A good example of such efforts to change behavior being smoking reduction
Press Coverage
Horticulture Weekly
http://www.hortweek.com/news
http://www.hortweek.com/news/search/999576/Promote-fruit-vegetables-combat-obesity-experts-advise/
Michael Hickling reported for the Yorkshire Post’s Country View. Click the link below to read his article
http://www.yorkshirepost.co.uk
The Fresh Produce Journal
http://www.freshinfo.com
May edition of the HDC News page 5
Delegates & Speaker’s Comments
“A tremendous credit to STC for delivering so professionally. the challenges and opportunities facing the sector to improve eating habits and simultaneously maximise commercial potential, are probably greater now than they’ve ever been”- Tony Lomax Strategic Sector Champion food and drink Yorkshire Forward
“What was most impressive about the day was the universal enthusiasm and commitment for joint action from an industry facing some quite stark challenges. What we need to do now is to pool this energy and resources to create a generic communications campaign which will really engage UK consumers and leave them hungry for the fantastic fresh produce which the industry succeeds in making available to them”. Dom Lane Bray Leino
“Thank you for inviting me. I found the day exhilarating, informative and very well organised”. David Jopling Croda
“Well done for your efforts today. Envisage you will get an abundance of positive feedback from the audience”.Nigel Jenny CEO FPC
Presentations given at the conference
‘Fruit & Veg and the prevention of diseases – the evidence.’ Professor Stephen Atkin, Head, Academic Endocrinology, Diabetes and Metabolism, Hull York Medical School.
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‘Promoting healthy snacks and lunches to children’. Professor Janet Cade, University of Leeds.
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‘Getting people to change – drivers and motivators of behaviour’. Tara Garnett, FCRN.
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‘Food Dudes in the UK: strategies and successes’. Pauline Milne, National Food Dudes Project Coordinator.
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‘Promoting Fresh Produce: strategies and successes’. Nigel Jenney, Fresh Produce Consortium and Dom Lane, Bray Leino.
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‘Marketing omega 3 products’. David Jopling, Croda International.
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Surveys of fruit and vegetable consumption “5 a day the snacking way”. James McCoy, YouGov.
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‘Impact on health of food interventions’. Dr Kirsten Brandt, University of Newcastle
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Graham Ward opening the conference Hazel Mactavish –West waiting to take the chair for the day
We had 75 delegates of which 12 were Health related practitioners, 10 Universities to mix with our growers and horticultural supply industry representatives from all over the country.
Food Comments
“Lunch was excellent” – John Richardson Chairman of Johnsons of Whixley Ltd
“The food was brilliant”
“The food was simply wonderful”
“A lovely buffet lunch”
“The quality of lunch was superb”
We would again like to thank all the suppliers for the lovely local produce they supplied.
Action from feedback forms
We had a comment re the readability of the screen. We will be investigating ceiling hung screens in the room.
We had a comment on the temperature. We are looking at ventilation in the roof so that better air circulation is achieved.
We will look at the possibility of a mini bus from York station for future large conferences.
If anyone has any further comments please email them to emma@stockbridgeonline.co.uk
Our next Conference
We are now taking early bookings for our next conference -Health claims for fruit and vegetables: the facts and benefits on Wednesday 23rd June, 2010.
Thank you to all our sponsors